Marketing and promotion
To maximize the visibility of your product and increase sales success in the STACKIT Marketplace, effective marketing and promotion strategies are essential. This chapter highlights both the possibilities for internal Marketplace promotion and, above all, the external marketing measures that you can take as a vendor.
STACKIT Marketplace-internal promotion
Section titled “STACKIT Marketplace-internal promotion”Our STACKIT Marketplace is currently still in an initial phase with regard to comprehensive, internal Marketplace promotion measures. There are currently no specific, planned campaigns or programs for the active promotion of individual products within the Marketplace.
However, it is quite possible that promotion opportunities for individual products or vendors will be developed and offered in future phases of the Marketplace. We recommend that you keep a close eye on communications from the Marketplace team to stay informed of any new developments.
External marketing strategies
Section titled “External marketing strategies”Even if internal Marketplace promotion is currently still limited, there are a variety of external marketing strategies that you can use as a vendor to successfully promote your product in the STACKIT Marketplace and drive traffic to your listing. Use the following approaches to maximize the visibility of your offer:
- Integration on your website: Make your own website the central point of contact for interested customers and integrate your Marketplace listing prominently via a direct link.
- Social media marketing: Use the reach of social media to generate attention and drive traffic.
- Content marketing and blog posts: Create blog posts, articles or case studies on the value of your product and its availability in the Marketplace.